Ford: Behind the scenes

A quick video behind the scenes of our recent Ford event at Potters Field by City Hall. Chris Evans was the focus for the PR launch for Ford, but we also devised a way of capturing Ford’s Kinnect game and the the action of the player, such that both were able to be viewed ‘picture-in-picture’. Gamers were invited to park a car using their hands in just 20 seconds. We were then able to upload these videos as they happened to a bespoke Youtube Channel. The various media and bloggers were then able to paste the videos of their games on Facebook immediately.

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