Beats By Dre launch of the Studio 3 headphones

We produced the launch of the new Beats By Dre Studio 3 headphones in Berlin for a 1000 VIP and public guests, the event was to have a rock and roll feeling but still to have corporate presentation, and press launch. The solution was to build two stages one formal, the other for the band. The formal one was dismantled to reveal the band stage during an interval

The formal stage was used by Luke Wood President of Beats by Dre to launch the headphones as well as to interview Rio Ferdinand and Antony Joshua

The Entertainment was LCD Soundsysytem

 

LCD sound system

LCD sound system Launch Party from Beats By Dre

Custom Neon

band stage finished and  now we start  Building the presentation stage

Beats by Dre Launch Studio 3 headphones Luke Wood with Rio Ferdinand and Antony Joshua

Beats by Dre Launch Studio 3 headphones with LCD Sound system